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About Us


MISFIT COFFEE CO.
leaving our mark on every customer
ABOUT US

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About Us


MISFIT COFFEE CO.
leaving our mark on every customer
ABOUT US

Misfit Coffee was created with the idea of paving the roads of Minneapolis, Minnesota with the best cup of coffee imaginable, leaving our mark on every customer that we meet along the way.

The Misfit Coffee trailer was constructed to showcase the fine detail and genuine craftsmanship that goes behind brewing our coffee. Striving to utilize only the finest brewing methods in the industry, we start with a single serving of freshly roasted coffee beans, ground onsite. For us it’s about more than coffee, so we focus on creating a pure sensory experience for each customer, transforming all of our passion and previous learnings into a beverage that can be enjoyed in an open air, community-oriented atmosphere.

The streets can be bustling and busy at all times, but there is a zen-like enlightenment that can come from witnessing something so beautiful being crafted from what seems to be nothing. Followed by experiencing the full realm that is native to a single origin of coffee in the form of terroir.

Unlike anything found in a brick and mortar cafe, the concept of our business relies on an unusual experience – with no laptops or headphones to create barriers to live conversations, and with no walls to shelter us from the beauty of the outdoors. Rather, we create a curbside experience with a 98 square foot trailer, focusing on bringing the finest quality of coffee and espresso beverages to our supporters, or as we call them, “MISFITS.”

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The Owner


Lead Misfit

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The Owner


Lead Misfit

 

- Marcus Parkansky -

“Here's to the crazy ones”

I consider myself a creator, “someone who turns nothing into something”, so I have used this skill in many ways: art, photography, problem solving, and most recently creating Misfit Coffee Company. The experience of having a blank canvas, yet envisioning a beautiful work of art, is truly an amazing thought. The way people can use their minds in such an abstract way is what I believe leads to the best innovations and work alike. Everything starts simply as an idea. Those who take the extra step to test reality are the people who inspire me everyday. The greatest part of being a creator, is that anyone is capable of owning up to this title. For those who think alike, or those who do not, I suggest you try. If you have a passion to take one of your great ideas, and try to turn it into a reality, DO IT! At the very least you can say you tried. The word impossible has such a small meaning in comparison to what people believe is impossible. When you think something is impossible, try to prove yourself wrong, be you, and be crazy while doing it. Try to explore new parts of your mind and the beautiful world around us, because “those who are crazy enough to think they can change the world, are the ones who do.

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Valentine Coffee Roasting


About our beans

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Valentine Coffee Roasters

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Valentine Coffee Roasting


About our beans

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Valentine Coffee Roasters

Valentine Coffee Co. Roasting Philosophy

Think of a slab of marble.  The marble is beautiful in itself.  However, a sculptor with vision, technique and zeal will transform the stone into something striking, with the ability to incite enjoyment and emotion.  As a sculptor seeks to enhance the natural beauty of marble, so we desire to respect and enhance the natural flavors of coffee.  We are always searching for and highlighting the terroir in every bean, from fruit to cup, this is where the art lies.

At its core, coffee roasting is cooking, and we develop our own recipes.  Imagine a gifted chef developing specific recipes to showcase ingredients and flavors from around the word.  In the same way we develop roasting profiles, that showcase the flavor and terroir of coffee from growing regions around the globe.  Each bean has an ideal roast where all of its flavor potential is unlocked, and our passion is to bring that potential to your cup.

Our Coffee starts green and through carefully manipulating the development of the Maillard reaction it is transformed to a finished product.   The roasting profile is a function of time, temperature, air exposure, and rate of change throughout the process of applying heat to a coffee bean.  It takes months to roast green beans under many different conditions while carefully experimenting with these variables. The conversation we have with coffee involves documenting the results and finding the optimal roast, this is where the science lies.

The coffee you enjoy every day should be exceptional, it should have flavor, character and drinkability.   That’s at the core of why we put so much care and attention into every single detail of our roasts.  There is no timetable on how long it takes to find the terroir in a coffee or how long it takes to find a perfect balance between flavor and drinkability.  At Valentine, we shed the dogma of traditional roasting philosophy and speculate in earnest in a to find the perfect roast and experience the best coffee has to offer.