outdoor shoppers have more fun
A great aspect of Misfit Coffee in my mind, is that typically we do not start out as a "destination". Often times we reach our customers for the first time by being in the right place, at the right time. Walking down the street and stumbling upon a super rad coffee trailer is not the "average" type of experience. Good think we don't like average, we like to be Misfits. Take a look at this blog post written by Brooke Ziegler and see how we swept her off the streets, and into the world of Misfit Coffee, like we do to most customers!